Research studies show that customers absorb about five pieces of content before they are ready to be called by a sales representative. So it’s not enough to offer minimal content with interesting titles in hopes of “winning leads” to drive … Read more
As the field of content marketing continues to evolve, you need to show how and why your company can improve its content efforts and how your initiatives will have an impact. The internet is full of studies and data on … Read more
If you’ve been involved with SEO for a while, you’ve probably heard of this method: produce content for people and then optimize it for search engines. And conceptually, this suggestion makes perfect sense. Of course, you want to create SEO-based … Read more
Before you start creating content and expect results, make sure you have the following tools at your disposal: a website with a blog To be found in online searches, first and foremost you need a website and access to your … Read more
The right types of content can work together to optimize your website, improve your visibility in search queries, and create a funnel of consistent opportunities for your business. It starts with a website that has been audited based on a … Read more
Short answer: yes, for now! What is internal linking? Internal links are links that point from one page on a domain to a different page on the same domain. To put it simply, internal links link pages on the very … Read more
“Thought leadership” used to be a term on everyone’s lips. Every executive talked about their special insights, every supervisor shared their “aha” moments, and every salesperson listed their tricks for turning a lead into a close. Additional professionals entered the … Read more
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