12 Best SEO Tools

SEO tools and Marketing Tools are an essential part of any successful digital marketing campaign. They can help you identify and analyze keyword trends, optimize content for search engines, track rankings, and much more. With so many options available, it can be difficult to determine which tools are best for your business. However, there are some key features that all effective SEO tools should have. These include keyword research, competitor analysis, backlink monitoring, and website optimization. By leveraging the power of these tools, you can ensure that your website is visible in organic search results and attract more customers.

Benefits of Using SEO Tools

SEO (Search Engine Optimization) tools are essential for online businesses, as they can help to increase website visibility, improve search engine rankings and generate more leads. Here are some of the top benefits of using SEO tools:

1. Increased Visibility: SEO tools can help to improve your website visibility in the SERPs (search engine results pages). This means that more people will be able to find your website easily, leading to increased traffic and potential customers.

2. Improved Rankings: SEO tools can help to improve the ranking of your website on the SERPs. This is important as it will ensure that your website appears higher up in the list of results, which can result in more clicks and leads.

3. Cost Savings: SEO tools can help to reduce your overall marketing costs. For example, by optimizing your website for search engines, you can avoid paying for costly paid advertisements.

4. More Targeted Traffic: SEO tools can help to target specific keywords and phrases, ensuring that your website receives visitors who are already interested in your product or service. This can lead to increased conversions and sales.

5. Increased Efficiency: By using SEO tools, you can save time and resources that would otherwise be spent manually optimizing your website. This can help to free up resources and increase efficiency.

Overall, SEO tools can provide a range of benefits for online businesses. They can help to increase website visibility, improve search engine rankings, generate more leads and save time and money.

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Google Search Console

Google Search Console is a free web service provided by Google that helps website owners monitor and maintain their site’s presence in Google search results. It also provides tools to help website owners diagnose and fix indexing problems and optimize their sites’ visibility. The service includes reports on how Google crawls and indexes websites, details of any malware or spam detected, and insights into how users are finding and interacting with the website.

1. Improved Visibility: Google Search Console helps you to identify your website’s visibility and potential areas for improvement. You can also measure how your website is performing on the search engine, in terms of clicks, impressions, and other metrics.

2. Improved Indexing: Google Search Console allows you to check the indexing status of your website, ensuring that your content is properly indexed and can be found by the search engine.

3. Monitoring Performance: You can use the Search Console to monitor the performance of your website and its individual pages, so you can track trends and make changes accordingly.

4. Identifying Technical Issues: Google Search Console helps you to identify technical issues with your website such as malware, crawl errors, and duplicate content. This allows you to take action quickly to fix any issues.

5. Improving Rankings: You can use the Search Console to optimize your website and improve your rankings, by submitting sitemaps, optimizing title tags and meta descriptions, and more.


SEMrush is a powerful online marketing tool that helps businesses to improve their visibility in search engine results. It provides keyword research, SEO audits, website rankings, and other features that can help marketers understand how they can improve their search engine optimization (SEO) and digital marketing strategies.

1. Comprehensive Competitive Analysis: SEMrush provides comprehensive and detailed reports on your competitors’ SEO strategies, helping you to better understand the market and develop your own strategy.

2. Automated Reports: SEMrush can generate automated reports that provide insights into keyword rankings, backlinks, traffic sources, and more. This allows you to easily track the performance of your website and optimize accordingly.

3. Improved Search Rankings: Using SEMrush, you can easily identify and target the keywords with the highest search volume and visibility. This will help you improve your website’s overall ranking in search engine results pages.

4. Keyword Research: SEMrush offers a comprehensive keyword research tool that helps you identify the best keywords for your content. This can be used to create high-quality, targeted content that will drive more organic traffic to your website.

5. Advanced Tools: SEMrush provides a range of advanced tools that enable you to track, analyze, and optimize all aspects of your website. From analyzing your competitors’ backlinks to optimizing your titles and meta descriptions, SEMrush has the tools you need to stay ahead of the competition.


Moz is an SEO (Search Engine Optimization) tool that helps marketers and website owners improve their search engine rankings. It provides a range of tools, including keyword research, website auditing, content optimization, link building, and competitor analysis. Moz also offers the ability to track and monitor rankings, analyze website traffic, create personalized reports, and generate insights into how to increase website visibility. Additionally, Moz allows users to access their data through its own proprietary mobile app.

1. Improved Visibility: Moz’s suite of SEO tools can help you improve your website’s visibility in search engine results pages (SERPs). This can be a great way to increase organic traffic, leads, and conversions.

2. Comprehensive Data: Moz provides comprehensive data on your website, including ranking, keyword opportunities, link analysis, and more. With this information, you can make informed decisions about how to optimize your website and increase your rankings.

3. Automation: Moz’s tools offer automation features that help streamline your SEO efforts. For example, the Moz Pro subscription includes automated crawling, reporting, and keyword research tools that make it easy to track your progress.

4. Expert Insights: Moz offers expert insights through its blog, webinars, and other resources. You can learn from industry experts and apply their knowledge to your own SEO strategies.

5. Community Support: Moz has a large online community where you can ask questions and get help from experienced users. This is a great way to stay up-to-date on the latest trends and strategies.


Ahrefs is a powerful SEO tool used by digital marketers and SEO professionals to analyze websites, track keyword rankings, and monitor backlinks. It also provides data and insights into the competitive landscape of search engine optimization. Ahrefs is widely considered to be one of the most comprehensive SEO tools available and is used by hundreds of thousands of SEO professionals around the world.

1. Comprehensive Backlink Analysis: Ahrefs provides an incredibly detailed analysis of your backlink profile, allowing you to see the anchor text, link types, target pages, and more. This helps you identify any potential issues with your link profile, such as unnatural link building or low-quality links.

2. Powerful Keyword Research Tool: Ahrefs allows you to uncover profitable keywords and search terms that your competitors are ranking for. This helps you understand what keywords to target in order to maximize your organic search visibility.

3. Comprehensive Site Audits: Ahrefs’ site audit tool helps you identify any technical SEO issues on your website, such as broken links, crawl errors, and duplicate content. It also allows you to track website performance over time and monitor your progress.

4. Content Marketing Insights: Ahrefs’ Content Explorer tool enables you to research and analyze content related to your industry. You can uncover popular topics and content trends, which can help you create more relevant and engaging content for your audience.

5. Competitor Analysis: Ahrefs allows you to view your competitors’ backlink profiles and keyword rankings so you can understand their strategies and develop a more effective SEO plan.

Screaming Frog

Screaming Frog is a web crawler and SEO tool used by digital marketers and search engine optimizers. It can be used to crawl websites and collect data on site elements such as page titles, meta tags, images, links, and more. It can also generate XML sitemaps, analyze page speed, and carry out on-page SEO checks.

1. Crawl and Analyze Any Site: Screaming Frog is an excellent tool for crawling and analyzing any website, regardless of size. It can easily identify issues related to broken links, missing images, and duplicate content.

2. In-Depth Analysis: With its in-depth analysis capabilities, Screaming Frog can provide valuable insights on how a website is performing and what potential improvements can be made. This can help inform strategic decisions about the website’s architecture, content strategy, and user experience.

3. Optimize SEO: The tool can also help with optimizing websites for search engine visibility. By identifying and fixing common SEO issues such as meta tags, page titles, and headings, Screaming Frog can help improve a website’s organic search rankings.

4. Automate Tasks: Screaming Frog can automate common web development tasks, such as checking for broken links, checking for duplicate content, and testing server response codes. This saves time and eliminates the need for manual checks.

5. Integration: Screaming Frog can be integrated with other tools such as Google Analytics, Google Search Console, and Majestic SEO, allowing users to gain even more insights into their website’s performance.

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Keyword Planner

Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner also shows you estimates for search volume, cost-per-click, and competition for each keyword, so you can decide which keywords to use in your campaigns.

1. Find the most profitable keywords: Keyword Planner allows you to discover the most profitable keywords for your campaigns. This helps you to focus on the keywords that are likely to generate the most traffic and conversions.

2. Get keyword ideas: Keyword Planner provides keyword ideas based on the topics, products, or services you provide. This helps you create better ad campaigns and increase your reach.

3. Track keyword performance: Keyword Planner also provides information on how keywords are performing in terms of search volume, cost per click, and competition. This helps you to track the success of your campaigns and adjust your budget accordingly.

4. Optimize your campaigns: With Keyword Planner, you can optimize your campaigns by adding or removing keywords, adjusting bids, and changing budgets. This ensures that you are targeting the right keywords and making the most of your advertising budget.


Buzzsumo is a content analysis and influencer marketing tool. It helps users identify the most popular content and influencers in their industry. Buzzsumo provides users with insights into what content is performing best and who is driving engagement around it. Users can use this information to inform their own content strategy, build relationships with influencers, and measure the success of their campaigns.

1. Find high-quality content: With Buzzsumo, you can quickly search for content related to your niche and find the highest performing pieces. This allows you to identify successful topics, formats, and influencers in your industry.

2. Monitor your brand and competitors: You can monitor your brand’s performance by tracking shares and engagements on social media. You can also use the tool to compare your brand’s performance with that of your competitors.

3. Identify influencers: Buzzsumo helps you identify influencers in your niche by analyzing their engagement on social media. This allows you to build relationships and collaborate with the right people who can help you reach a larger audience.

4. Generate ideas: By studying the most popular content in your niche, you can get ideas for creating content that resonates with your target audience.

5. Analyze trends: Buzzsumo allows you to track emerging trends in your niche and uncover new opportunities for creating content.

SERP Checker

SERP Checker is a tool that helps website owners and SEO professionals track the rankings of their websites in the search engine result pages (SERPs). It provides insights into how your website performs compared to your competitors, so you can make informed decisions on how to improve your search engine optimization (SEO) efforts.r

1. Track Your Website Performance: SERP checker tools allow you to track your website performance on the SERPs, so that you can monitor changes in rankings and make adjustments accordingly. This helps ensure that your website is always visible to potential customers.

2. Keep Up With Competitors: By tracking your competitors’ performance on the SERPs, you can gain valuable insights into what strategies they are using to rank higher than you. This allows you to keep up with the competition and make sure that you stay ahead of the curve.

3. Monitor Keyword Performance: SERP checker tools also let you track how your keywords are performing, so that you can adjust your SEO strategy to improve your rankings. This can help you target the right keywords to get the most out of your efforts.

4. Identify Opportunities: SERP checkers give you a detailed overview of the SERP landscape, which allows you to identify opportunities for improving your website and rankings.

Google Trends

Google Trends is an online tool that provides insight into how often certain keywords, topics, or phrases are searched on Google. It allows users to compare search volume for different terms, see which terms are trending over time, and view related searches. The tool can be used to track the popularity of specific products, events, or news stories, as well as to compare different trends in different regions of the world.

1. Identify Trends Quickly: Google Trends provides real-time data on the most popular topics being searched on the web, which can help businesses identify trends quickly and capitalize on them before their competitors do.

2. Monitor Competitor Strategies: Google Trends allows you to compare search trends for different topics or companies, giving you a better idea of what your competitors are doing and how you can adjust your strategy accordingly.

3. Access to Global Data: Google Trends provides access to global search data, allowing you to see what topics are popular in different regions or countries. This can be useful for targeting specific markets and adjusting marketing strategies accordingly.

4. Uncover New Opportunities: Google Trends can help you uncover new opportunities by showing you topics that are gaining popularity. You can then use this information to create content that meets the needs of your target audience.

5. Get a Better Understanding of Your Target Audience: Google Trends also provides insights into what your target audience is searching for, giving you an idea of what type of content and products they’re interested in. This can help you create more effective marketing campaigns.


SERanking is an SEO tool designed to help website owners and digital marketers to track, analyze, and improve their website’s performance in search engine results. It provides a comprehensive range of features, including keyword tracking, competitor analysis, link building, backlink monitoring, and website audit.

1. Monitor rankings in real time: SERanking provides daily updates on your website’s ranking so you can track progress and adjust your strategy accordingly.

2. Save time and money: SERanking automates the process of tracking your rankings, saving you both time and money.

3. Easy-to-use interface: SERanking has an intuitive interface that makes it easy to set up and track your rankings.

4. Comprehensive reporting: SERanking offers detailed reports on your website’s performance, including keyword rankings, traffic sources, and competitor analysis.

5. Improve SEO visibility: SERanking provides actionable insights to help you improve your website’s visibility in the search engines.

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SEOQuake is a free browser extension that provides SEO-related data on websites. It offers a variety of SEO metrics and tools such as keyword density analysis, internal/external link analysis, SERP overlay, domain comparison, and more. SEOQuake helps webmasters and digital marketers measure the health of their websites and determine what improvements they can make to improve their search engine rankings.

1. Quickly and easily analyze website rankings: SEOQuake provides users with a comprehensive analysis of their website’s search engine rankings. It can be used to compare the ranking of your website against that of your competitors, giving you valuable insight into how your website is performing in comparison to them.

2. Monitor website performance: SEOQuake can provide detailed information about the traffic and performance of your website. This includes organic search results, backlinks, and keyword rankings. This data can be used to identify areas of improvement and to optimize the performance of your website.

3. Analyze competitor websites: With SEOQuake, users can easily view the performance of their competitors. This includes their backlinks, keyword rankings, and organic search results. This data can be used to create a better SEO strategy for your own website.

4. Generate reports: SEOQuake can generate detailed reports to help you understand the performance of your website over time. This data can be used to identify trends and make improvements to your SEO strategy.

5. Improve content visibility: SEOQuake can provide insights into how your content is performing in terms of visibility and engagement. This can help you determine what changes need to be made to ensure that your content is seen by the right people.


SEO tools are invaluable in helping you to optimize your website’s visibility and reach. They provide valuable insights into how customers find and use your website, as well as the ability to make changes and adjustments to better suit customer needs. With the right SEO tools, you can increase the chances of success for your website and better serve your customers.

If you’re looking to improve your website’s SEO performance, consider employing one or more of the tools mentioned above. By doing so, you’ll be able to gain a better understanding of how users interact with your website and make necessary changes for greater success.

So, what are you waiting for? Get started today and watch your SEO results skyrocket!

Featured Posts

12 Best SEO Tools

12 Best SEO Tools

SEO tools are an essential part of any successful digital marketing campaign. They can help you identify and analyze keyword trends, optimize content for search engines, track rankings, and much more.

Sebastian Stroeller

Google Whisperer & SEO Expert

Sebastian is a Google Whisperer, SEO expert and strategist with 10 years of experience in SEO, local SEO, eCommerce, affiliate and Google Ads. Sebastian’s passion for testing means he puts every strategy through its paces before recommending it to his clients. He’s a dog nut and also enjoys watching Netflix.


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