seo Audit.

Just say no to shady seo

Scalable Campaigns

Are you starting a company with restricted capital? That’s no problem. Wish to check our process prior to you increase the budget? Sounds great to us. At Amida, all projects are structured for seamless scalability. We’ll put our design to the test, and you’ll see your revenue skyrocket.

Real-time Analytics

The waiting game is over. When you start an SEO campaign with us, you get access to Amida Dasboard, a real-time reporting platform that puts all the SEO data at your fingertips. Log in at any time of day and see up-to-date keyword rankings, organic traffic growth, and more.

Obstacle Detailing

As soon as the obstacles are uncovered, Amida outlines the barriers and supplies tailored suggestions to address them based upon what we know about your site, CMS, and server.

Organic traffic growth

Increasing traffic to a website is a difficult problem to solve. It’s difficult to figure out how to magically attract web users to your site, but it’s necessary when the leading driver of traffic on the Internet is search. A website must be optimized for search engines while providing rich, helpful material that is useful to your company’s ideal audience.

Improving your website through on-page and off-page SEO practices helps increase organic traffic by performing certain attributes on your website that are deemed worthy by search engine crawlers, which in turn move you higher on search engine results pages.

The more search engines crawl your website and discover useful material, appropriate backlinks, proper keyword usage, and the like, the better a website ranks in the search engines, which in turn drives more traffic to your website.

Incorporating SEO techniques to increase organic traffic provides better long-term results than PPC traffic, while being more economical and better for your website’s ranking and development.

Click-through rate (CTR)

Click-through rate describes how often visitors click on a call-to-action (CTA), email, or ad on your website. This metric evaluates how well your keywords and CTAs are performing. When you see the CTRs for each keyword and ad on your site, you can adjust the ones that aren’t working. CTRs help determine if the organic traffic generated by an SEO campaign is qualified traffic and if the leads generated can be classified as certified marketing leads. Tracking natural traffic throughout the marketing funnel helps identify the right stage at which competent leads should be tracked.

Target/Commerce Tracking

Depending on the size of the business, goal tracking and e-commerce tracking help measure the effectiveness of an SEO campaign. All of Amida’s SEO campaigns use goal and e-commerce tracking to show how effective the SEO is. Tracking these metrics communicates the process by which increased traffic turns into increased leads, and increased leads to increased revenue.

Contact us

Our Agency is driven by passion!

We deliver business-relevant results at breakneck speed.

Call Us: +4934292 529 027

The 200+ Point SEO Audit Process

SEO Audits Explained

SEO Audits Explained

A full website SEO audit is a targeted effort that uses various SEO audit services, tools, lists and requirements to analyze a website and its optimization strategy. An SEO audit can also be used to create a list of vulnerabilities and actions, and to address identified weaknesses on a website.

In addition, an on-page audit is often used to gather specific information that a company needs to make changes to its SEO campaign and achieve better results.

What is Covered in the SEO Audit

What is covered in the SEO audit?

Before we proceed, you need to understand that there are actually two different ways to approach an SEO website audit. Both ways have their own advantages and disadvantages and can be used for their respective functions.

First, there is the quick search engine audit, which is usually a 10- to 15-minute procedure for a knowledgeable auditor, and possibly a little longer for those who are relatively new to the audit process. A quick audit typically uses free online tools that address the basic: Domain and page authority, tags, XML sitemaps, meta and alt descriptions, organic traffic, signs of penalties, and other important but superficial factors to consider during optimization. It is very important to point out that many digital marketing companies only sell these types of SEO site audit services, which means that you need to be extra careful when choosing the company that will audit your onpage SEO.

Our SEO website audit services include everything you get from a quick audit, but it also dives much deeper using more comprehensive tools. Our audit of your website uncovers any issues that may be preventing your website from reaching its full capacity in natural search results.

Although this may not seem like a big difference, practice has shown us that it can significantly impact the results of an SEO project. This is because each of these areas affects the ranking of your website in the online search engine in a certain (positive or negative) way. If these areas are left unchecked or ignored, you run the risk of losing your ranking due to a poorly performed SEO audit.

But you don’t need to stress about that if you choose to work with us. Here at Amida, we know that the difference between a good search audit and a bad one can come down to a single criteria. For this reason, we never rush this process and thoroughly analyze all sections before approaching our clients.

In case you’re wondering what these sections entail, here’s a brief introduction to the most common ones:

  • Keyword Analysis
  • Analysis of your competitors (and rivals).
  • Technical analysis
  • Page-level analysis
  • Thorough content quality analysis
  • Usability analysis
  • Link profile (type and number of backlinks, keyword anchors, domains, etc.)

Some of the auditing tools we use:

  • Google Analytics
  • Google Search Console
  • Majestic
  • Alexa
  • URL Profiler
  • SEMRush
  • Log File Analyzer
  • Screaming Frog

Identifying Goals

Before diving into SEO specifications, you must always take the time to make sure you understand what your primary goals and objectives are. You need to know that SEO is a means to an end, not the end itself.

Do you want to increase organic traffic by 50%? Improve rankings for a small but important list of keywords? Recover from previous Google penalties? Or do you want to outmaneuver and outrank certain competitors?

While it’s easy to say, “I want to rank better” or “get more visitors,” these statements don’t present clear goals or provide you with clear instructions. You need a clearer idea of what your main goals are, as it is your goals that will give you the perspective you need to analyze the information that comes out of a good, thorough SEO audit. You can take advantage of the best SEO audit service in the world, but if you don’t have a clear goal in mind, you’re just wasting your time. As we mentioned earlier, SEO is just a method that will hopefully get you closer to your goals.

Once you’re clear on your main goals and focus, you can move on to a comprehensive audit. However, you also need to be aware that you can’t expect instant success from an SEO campaign. SEO is a complex process, and it takes time to get it right. The larger and more complicated your website is, the longer it will take to complete the SEO audit and fully implement your SEO strategy and start seeing results.

If you want to improve your website so that it is more likely to show up in online search engine results pages (SERPs), it is useful to know how search engines work.

First, some definitions:

Online Search Engine Algorithm: A search engine algorithm is an exclusive formula that private online search engines use to determine how they rank websites in their indexes. This algorithm takes into account a variety of different ranking elements.

Search Engine Crawler: A search engine crawler is the process that search engines use to index the material on your website so that you can appear in the SERPs. They are also referred to as search bots or spiders.

The major search engines have exclusive spiders that travel around the web. These spiders recognize their search engine’s algorithm and compare each page they visit to this internal “list”. They then determine how to classify a site and include it in the search engine’s index.

For example, when the Googlebot reads an article about the best way to make coffee, it takes into account the various keywords used in the text, the search intent of the content, how reliable and trustworthy the site is, what other pages are linked to in the text, how long the page took to load, and more. This information is then added to Google’s index so that the next time someone searches for “the best way to make coffee”, the page will show up somewhere in the search engine results.

Of course, where it appears is important. Since 55% of users click on the first three results, placing your web pages well in Google search can affect the number of visitors to your site and, in turn, the number of sales you make. To appear at the top of search engine results, you need to score well on the most important SEO ranking factors.

SEO ranking factors

Google and other search engines take certain aspects into consideration when determining how pages should rank in search engine results. Unfortunately, they don’t always share what those elements are and how important they are when it comes to achieving a top search ranking.

These elements are not immutable. Search engines are constantly revising their algorithms and weighting the aspects they consider crucial differently. This means that rankings aren’t static either – to get to the first search results page and stay there, you need to implement and continue to follow SEO best practices.

Our SEO Audit

Keyword Analysis

Which keywords generate the most of your traffic (current gains).

Which keywords are you targeting but no longer working on, and can you reasonably rank for them?

What keywords can you discover that could serve as “easy wins” to drive traffic today?

Many keywords should fall into one of these classifications. When you find the keywords that generate the majority of your traffic, you will often see not only the ones you are targeting, but others that may have been completely unexpected or generate traffic because of a single article that was not marketed in a big way. These are keywords that you should put pressure on to get more traffic.

Aside from unexpected gains, look for long-tail keywords that may have much less traffic, but also much less competition. 100 people doesn’t seem like a lot of traffic, but if you rank for 100 simple keywords that all bring that traffic, you’ll have 10,000 additional website visitors per month. Not bad at all. You want more of them.

If you’re targeting keywords that you’re just not getting anywhere with, it’s time to take a reasonable look at whether or not you can rank for those keywords, and whether they’re worth the effort or whether it’s time to put those Resources into the most likely wins.

Competitive Analysis

With Moz and Semrush, you have the ability to see what keywords your competition is ranking for, who they’re getting links from, and how they’re doing. It’s important to evaluate the competitors you’re targeting. This can help you see which search terms are reasonably out of reach, which search terms your competitors are enjoying (and these could be easily accessible ones that you have overlooked), and from whom you may be able to get links that will help you get past your competition.

This competitor evaluation must affect every decision you make regarding your projects, because this information is absolute gold.

Technical Analysis

Technical analysis is very important because the usability of a website makes a big difference in terms of search engine optimization. Is your website mobile friendly? Is the SSL installed correctly? Are there any missing pages or redirect issues? These points are just a small sample of the really important technical aspects.

Check your site’s loading speed (it should be under 2 seconds), make sure Google is getting your site’s XML sitemap, and pay attention to replicated material (this includes meta tags!). Technical concerns may seem minor compared to the books written about onsite and offsite SEO, but they’re part of the program you don’t want to screw up!

Page Level Analysis

The main point of this analysis is to make sure that everything is optimized effectively. Great content is necessary, but it still needs to be optimized in the right way to be efficient for SEO. This means that the keyword must be included in the title, meta description, first two sentences and the last sentence.

Also, the URL must be tidy and optimized, and the images should be alt-tagged. Finally, make the most of internal linking, but make sure it is done effectively.

Content Quality Analysis

First of all, you should deal with the basics: Your content should be original, written with the efficiency of a native speaker, and be meaningful and useful. If you’re not a professional writer or editor, consider hiring one for an honest audit. Evaluating your own writing can be extraordinarily difficult, and that’s why authors in the publishing world have editors at all levels. While this may seem like an extreme cost, it’s a great way to make sure a fresh set of eyes is looking at your content, comparing it to your competition’s and giving you an honest answer as to whether it’s truly high quality or if it’s not holding up as much as you think.

In addition to this ambiguous idea of quality, posts should be easy to read, have an amusing style, and the longer the better. All of this needs to go into your content analysis.

User Experience Analysis

You need to rely on Google Analytics to understand this for sure. Two important statistics to look at are bounce rate and typical time spent on the website. Bounce rate refers to the percentage of people who leave the website after visiting only one page. Preferably, this should be lower, although it doesn’t have to be excessively low – if you’re at 98%, that’s a problem.

Typical time spent on the website is an important factor. This is exactly what it looks like, and more engaged visitors will clearly stay longer. This is considered a particularly important metric for search engine optimization (SEO) and is an obvious way to determine what kind of experience users are having with your website. The better the experience is, the better your overall scenario is when it comes to SEO.

Full Link Profile Analysis

There is no question that links are one of the most important aspects of search engine optimization. The tools you use must take into account the type of backlinks, the variety of links, their importance to your website’s niche, the keyword anchors you use, and much more. Backlinks from other websites are important, but there is no denying that some are far more important than others.

Some important points to look at:

  • How many backlinks are coming from relevant sites in similar niches?
  • How many authority sites are linking to your site?
  • What is the percentage distribution of keyword anchors? (As a general rule, 60% should be URL or brand name/website name, 20% should be keywords, and 20% should be other keywords.)
  • Variety of link types
  • Trust flow

Think about the internal links: This is the only case where all links should be direct anchor keywords. Don’t make it too easy and don’t mix it up. If you link internally to a post on keyword A, an internal link from another post with keyword A should be identified.

Amida’s team of SEO specialists are on-the-ground dealing with each consumer to ensure their SEO success. We start off with a free SEO consultation to get to know your company. Then, we base our SEO projects on verifiable, results-driven thematic keywords so you outrank the competition and feel confident in partnering with Amida.

Contact us

Our Agency is driven by passion!

We deliver business-relevant results at breakneck speed.

Call Us: +4934292 529 027

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