Google’s Helpful Content Update: 20 Tips to improve your SEO!

Google has announced a new update to its algorithm that will promote helpful content in search results. This update is designed to surface articles, videos, and other content that is most helpful to users. With this update, Google is further emphasizing its commitment to delivering the best possible user experience. As a result, content that is truly helpful and informative will be rewarded with higher search rankings.

What is the Google helpful content update 2022?

In 2022, Google will be rolling out a new update to its algorithm that will place a greater emphasis on “helpful” content. This means that content that is deemed to be helpful by Google will be given a boost in the search results. While the details of the update are still unclear, it’s likely that this will mean that content that is well-researched, well-written, and provides value to the reader will be more likely to rank highly. This is good news for content creators who produce high-quality work, and it should incentivize everyone to create more helpful content.

According to Google, this update is “part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.”

So how can you make sure your content will rank well in light of this new algorithm update?

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Create Comprehensive Content

If you’re looking to create comprehensive content, there are a few things you’ll need to keep in mind. First, you’ll need to make sure that your content is well researched and covers all the necessary information. Secondly, your content should be well organized and easy to follow. Lastly, your content should be engaging and interesting to read. By following these simple tips, you can create comprehensive content that will be both informative and enjoyable to read.

Use Visuals to Diversify your Content

When it comes to content marketing, visuals are key. Not only do they help to break up text and make your content more visually appealing, but they can also help to diversify your content and make it more interesting.

There are a number of different types of visuals that you can use to diversify your content, including photos, infographics, charts and graphs, videos, and more. No matter what type of content you’re creating, there’s a visual that can help to make it more engaging and effective.

Optimize Content for Humans Before Search Engines

When it comes to optimization, content should be created with humans in mind before search engines. This means creating content that is interesting, informative, and easy to read. By keeping your audience in mind, you can create content that will not only please them but also help you rank higher in search engine results.

Ensure Grammatically Error-Free Content

When it comes to writing, there is nothing more important than producing error-free content. Unfortunately, even the best writers make mistakes from time to time. The good news is that there are a number of ways to ensure that your content is as free of errors as possible.

One of the best ways to avoid making mistakes is to proofread your work carefully before you publish it. This will help you to catch any errors that you may have missed when you were writing. Another helpful tip is to use a grammar checker before you publish your work. There are a number of free online grammar checkers that you can use, or you can purchase a software program specifically designed for grammar checking.

Check Content for Readability

When it comes to readability, content is king. That’s why it’s important to make sure your content is easy to read and understand. There are a few things you can do to improve the readability of your content, including:

– Use short, simple sentences
– Use clear and concise language
– Use bullet points or lists
– Break up your text with subheadings

By following these tips, you can help ensure that your content is easy to read and understand, making it more likely to engage and resonate with your audience.

Google's Helpful Content Update

To provide a truly helpful, engaging experience for visitors, you have to put yourself in their shoes and think through how they might perceive your website and its content.

Identify a Niche and Create Personalized Content

If you’re looking to identify a niche and create personalized content, there are a few things you’ll need to keep in mind. First, you’ll need to identify what it is that makes your niche unique. What are the specific needs and interests of your target audience? Once you’ve got a good handle on that, you can start creating content that’s tailored to their needs. This could mean anything from blog posts and articles to infographics and videos. Whatever form of content you choose to create, make sure it’s high quality and engaging. If you can do that, you’ll be well on your way to success.

Check Factual Accuracy of the Content

There is a lot of misinformation on the internet, and it can be hard to determine what is accurate and what isn’t. When researching a topic, it’s important to check multiple sources and look for agreement between them. Even then, there is no guarantee that what you’re reading is 100% accurate. However, by taking these precautions you can ensure that you’re getting the most accurate information possible.

Create Original Content

Creating original content can be a challenge, but it’s worth it. Your readers will appreciate the effort and you’ll be able to better connect with them. Here are a few tips to get you started:

1. Write about what you know. This will help you stay focused and ensure that your content is accurate.

2. Be creative. Think outside the box and come up with new ideas.

3. Do your research. Make sure you know what you’re talking about before you start writing.

4. Edit and proofread. No one’s perfect, but taking the time to revise your work will make it that much better.

Recycle Old Content

When it comes to recycling old content, there are a few things you can do to make sure it’s up to par. First, take a look at the content and see if there are any areas that can be updated. If there are, make the necessary changes and then republish the content. If the content is still relevant, then there’s no need to make any changes. Just hit publish and you’re good to go!

Another thing you can do to recycle old content is to repurpose it. This could mean turning a blog post into an infographic or a video. Whatever you do, just make sure the content is still relevant and interesting to your audience.

Add Authoritative Links to your Content

If you want your content to be authoritative, you need to add links to it. By adding links to your content, you are telling search engines that your content is important and that it should be ranked higher in the search results. When you add links to your content, you are also increasing the chances that people will click on your links and visit your website.

Share Actionable Tips in your Content

Actionable tips are those that you can implement immediately to see results. In content marketing, this might mean creating more targeted content, repurposing existing content, or promoting your content more effectively.

Creating targeted content means understanding who your audience is and what they want to read. Once you know this, you can create content that speaks directly to them and their needs.

Repurposing content is a great way to get more mileage out of the content you already have. For example, you could turn a blog post into an infographic or a video. This is a great way to reach new audiences or simply to refresh your existing content.

Finally, promoting your content more effectively will help you reach a wider audience.

People buy into the leader before they buy into the vision.

John C. Maxwell

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Share Useful Resources

If you’re looking for ways to be more productive, one thing you can do is share useful resources with others. Not only will this help them out, but it can also help you build relationships and improve your own productivity.

There are a few things to keep in mind when sharing resources, though. First, make sure the resources are actually useful. There’s no point in sharing something that no one will find helpful. Second, be sure to give credit where it’s due. If you found the resource on someone else’s blog, be sure to link back to it. Finally, don’t be afraid to share your own resources. If you’ve created something that you think would be helpful to others, go ahead and share it.

Create Focussed Content

Creating focused content can be a challenge, but it’s important to remember your audience and what they want to hear. Keep your paragraphs short and to the point, and make sure each one flows smoothly into the next. Above all, don’t forget to proofread your work before you hit publish!

Ensure Fewer Distractions on your Blog Page

There are a few things you can do to ensure fewer distractions on your blog page. One is to choose a simple, clean template without a lot of bells and whistles. Another is to limit the number of sidebar widgets you use. You can also use a plugin like SiteLock to lock down your content so that only subscribers can view it. Finally, make sure you proofread your posts before hitting publish!

Mobile-Friendly Content

As more and more people use their mobile devices to access the internet, it’s important to make sure your website’s content is mobile-friendly. This means designing your site to be easy to read and navigate on a small screen, and providing content that is relevant and useful to mobile users.

If you want to make sure your website is ready for the mobile revolution, start by ensuring that all your content is mobile-friendly.

Easily Accessible Blog

If you’re looking for an easily accessible blog platform, WordPress is a great option. With WordPress, you can create a blog in just a few minutes, and it’s easy to find a theme that suits your needs. Plus, there are tons of plugins available to add extra features to your blog, like social media integration or email subscription forms.

Fast Page Load Speed

If you’re looking to improve your website’s page load speed, there are a few things you can do. First, make sure you’re using a good web hosting service. Second, optimize your images for the web. And third, minify your CSS and JavaScript files.

If your website isn’t performing well — loading slowly, encouraging visitors to bounce quickly, etc. — Google will deduce that your website and your content are not providing a good experience for visitors. To signal to Google that you’re offering helpful, engaging content experiences on your site, you’ll need to monitor and improve the technical performance of your website.

Think through the following:

  • Do visitors have to wait a long time for your page to load once they land on your site?
  • Are visitors bouncing from your website quickly without navigating to other pages to explore your content further?
  • Are visitors spending a minimal amount of time on your website pages?

If you answered “yes” to these questions, you’ll want to do an audit of your website to improve performance.

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A Single Theme Blog for a Single Audience Segment

Assuming you would like a blog written about the theme of reaching a single audience segment:

When it comes to creating content, one of the most important things to consider is who your target audience is. Creating content that is tailored to a specific group of people is essential if you want to effectively reach them. This is why it’s important to focus on a single audience segment when you’re blogging. By doing so, you can ensure that your content is relevant and engaging for the people you’re trying to reach.

Of course, this doesn’t mean that you should only ever write for one audience segment. You may find that there are multiple groups of people who are interested in your content.

Quality content on your website is essential to engaging your audience and keeping them coming back for more. There are a few key things to keep in mind when creating quality content for your website: ensure that your content is well-written, relevant, and informative. Additionally, regularly updated content is key to keeping your website fresh and relevant. By following these tips, you can create quality content that will keep your website visitors engaged and coming back for more.

To provide a truly helpful, engaging experience for visitors, you have to put yourself in their shoes and think through how they might perceive your website and its content. So zoom out and consider what might be frustrating the people who come to your website.

As you’re evaluating how visitors might be experiencing your site, ask yourself the following:

  • Do you have intrusive popups that interrupt visitors as they navigate your site?
  • When visitors navigate to your top navigation bar, does your website assume they’re leaving and block their screen with a popup asking them not to leave?
  • Are there any visual elements, text colors, etc., that make your site difficult to read?
  • Might it be difficult for visitors to easily find what they’re looking for and then navigate to learn more?

If you answered “yes” to these questions, you should give your site a review and note updates or revisions that would improve visitors’ experience.

To be perfectly honest, content marketers who were already creating relevant, helpful content for their audience might not need to change much in light of Google’s helpful content update. But let this article serve as a gut check for you to make sure this update won’t have a negative impact on your content marketing results.

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Sebastian Stroeller

Google Whisperer & SEO Expert

Sebastian is a Google Whisperer, SEO expert and strategist with 10 years of experience in SEO, local SEO, eCommerce, affiliate and Google Ads. Sebastian’s passion for testing means he puts every strategy through its paces before recommending it to his clients. He’s a dog nut and also enjoys watching Netflix.


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