seo Audit.

SEO Audits Explained

A full website SEO audit is a targeted effort that uses various SEO audit services, tools, lists and requirements to analyze a website and its optimization strategy. An SEO audit can also be used to create a list of vulnerabilities and actions, and to address identified weaknesses on a website.

In addition, an on-page audit is often used to gather specific information that a company needs to make changes to its SEO campaign and achieve better results.

What is covered in the SEO audit?

Before we proceed, you need to understand that there are actually two different ways to approach an SEO website audit. Both ways have their own advantages and disadvantages and can be used for their respective functions.

First, there is the quick search engine audit, which is usually a 10- to 15-minute procedure for a knowledgeable auditor, and possibly a little longer for those who are relatively new to the audit process. A quick audit typically uses free online tools that address the basic: Domain and page authority, tags, XML sitemaps, meta and alt descriptions, organic traffic, signs of penalties, and other important but superficial factors to consider during optimization. It is very important to point out that many digital marketing companies only sell these types of SEO site audit services, which means that you need to be extra careful when choosing the company that will audit your onpage SEO.

Our SEO website audit services include everything you get from a quick audit, but it also dives much deeper using more comprehensive tools. Our audit of your website uncovers any issues that may be preventing your website from reaching its full capacity in natural search results.

Although this may not seem like a big difference, practice has shown us that it can significantly impact the results of an SEO project. This is because each of these areas affects the ranking of your website in the online search engine in a certain (positive or negative) way. If these areas are left unchecked or ignored, you run the risk of losing your ranking due to a poorly performed SEO audit.

But you don’t need to stress about that if you choose to work with us. Here at Amida, we know that the difference between a good search audit and a bad one can come down to a single criteria. For this reason, we never rush this process and thoroughly analyze all sections before approaching our clients.

In case you’re wondering what these sections entail, here’s a brief introduction to the most common ones:

• Keyword Analysis
• Analysis of your competitors (and rivals).
• Technical analysis
• Page-level analysis
• Thorough content quality analysis
• Usability analysis
• Link profile (type and number of backlinks, keyword anchors, domains, etc.)

Some of the auditing tools we use:

• Google Analytics
• Google Search Console
• Majestic
• Alexa
• URL Profiler
• SEMRush
• Log File Analyzer
• Screaming Frog

Before diving into SEO specifications, you must always take the time to make sure you understand what your primary goals and objectives are. You need to know that SEO is a means to an end, not the end itself.

Do you want to increase organic traffic by 50%? Improve rankings for a small but important list of keywords? Recover from previous Google penalties? Or do you want to outmaneuver and outrank certain competitors?

While it’s easy to say, “I want to rank better” or “get more visitors,” these statements don’t present clear goals or provide you with clear instructions. You need a clearer idea of what your main goals are, as it is your goals that will give you the perspective you need to analyze the information that comes out of a good, thorough SEO audit. You can take advantage of the best SEO audit service in the world, but if you don’t have a clear goal in mind, you’re just wasting your time. As we mentioned earlier, SEO is just a method that will hopefully get you closer to your goals.

Once you’re clear on your main goals and focus, you can move on to a comprehensive audit. However, you also need to be aware that you can’t expect instant success from an SEO campaign. SEO is a complex process, and it takes time to get it right. The larger and more complicated your website is, the longer it will take to complete the SEO audit and fully implement your SEO strategy and start seeing results.

Which keywords generate the most of your traffic (current gains).

Which keywords are you targeting but no longer working on, and can you reasonably rank for them?

What keywords can you discover that could serve as “easy wins” to drive traffic today?

Many keywords should fall into one of these classifications. When you find the keywords that generate the majority of your traffic, you will often see not only the ones you are targeting, but others that may have been completely unexpected or generate traffic because of a single article that was not marketed in a big way. These are keywords that you should put pressure on to get more traffic.

Aside from unexpected gains, look for long-tail keywords that may have much less traffic, but also much less competition. 100 people doesn’t seem like a lot of traffic, but if you rank for 100 simple keywords that all bring that traffic, you’ll have 10,000 additional website visitors per month. Not bad at all. You want more of them.

If you’re targeting keywords that you’re just not getting anywhere with, it’s time to take a reasonable look at whether or not you can rank for those keywords, and whether they’re worth the effort or whether it’s time to put those Resources into the most likely wins.

With Moz and Semrush, you have the ability to see what keywords your competition is ranking for, who they’re getting links from, and how they’re doing. It’s important to evaluate the competitors you’re targeting. This can help you see which search terms are reasonably out of reach, which search terms your competitors are enjoying (and these could be easily accessible ones that you have overlooked), and from whom you may be able to get links that will help you get past your competition.

This competitor evaluation must affect every decision you make regarding your projects, because this information is absolute gold.

Technical analysis is very important because the usability of a website makes a big difference in terms of search engine optimization. Is your website mobile friendly? Is the SSL installed correctly? Are there any missing pages or redirect issues? These points are just a small sample of the really important technical aspects.

Check your site’s loading speed (it should be under 2 seconds), make sure Google is getting your site’s XML sitemap, and pay attention to replicated material (this includes meta tags!). Technical concerns may seem minor compared to the books written about onsite and offsite SEO, but they’re part of the program you don’t want to screw up!

The main point of this analysis is to make sure that everything is optimized effectively. Great content is necessary, but it still needs to be optimized in the right way to be efficient for SEO. This means that the keyword must be included in the title, meta description, first two sentences and the last sentence.

Also, the URL must be tidy and optimized, and the images should be alt-tagged. Finally, make the most of internal linking, but make sure it is done effectively.

First of all, you should deal with the basics: Your content should be original, written with the efficiency of a native speaker, and be meaningful and useful. If you’re not a professional writer or editor, consider hiring one for an honest audit. Evaluating your own writing can be extraordinarily difficult, and that’s why authors in the publishing world have editors at all levels. While this may seem like an extreme cost, it’s a great way to make sure a fresh set of eyes is looking at your content, comparing it to your competition’s and giving you an honest answer as to whether it’s truly high quality or if it’s not holding up as much as you think.

In addition to this ambiguous idea of quality, posts should be easy to read, have an amusing style, and the longer the better. All of this needs to go into your content analysis.

You need to rely on Google Analytics to understand this for sure. Two important statistics to look at are bounce rate and typical time spent on the website. Bounce rate refers to the percentage of people who leave the website after visiting only one page. Preferably, this should be lower, although it doesn’t have to be excessively low – if you’re at 98%, that’s a problem.

Typical time spent on the website is an important factor. This is exactly what it looks like, and more engaged visitors will clearly stay longer. This is considered a particularly important metric for search engine optimization (SEO) and is an obvious way to determine what kind of experience users are having with your website. The better the experience is, the better your overall scenario is when it comes to SEO.

There is no question that links are one of the most important aspects of search engine optimization. The tools you use must take into account the type of backlinks, the variety of links, their importance to your website’s niche, the keyword anchors you use, and much more. Backlinks from other websites are important, but there is no denying that some are far more important than others.

Some important points to look at:

• How many backlinks are coming from relevant sites in similar niches?
• How many authority sites are linking to your site?
• What is the percentage distribution of keyword anchors? (As a general rule, 60% should be URL or brand name/website name, 20% should be keywords, and 20% should be other keywords.)
• Variety of link types
• Trust flow

Think about the internal links: This is the only case where all links should be direct anchor keywords. Don’t make it too easy and don’t mix it up. If you link internally to a post on keyword A, an internal link from another post with keyword A should be identified.